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Tag: Geo
Showing all posts tagged with "Geo"
Monday, Aug 31, 2026
AI Search Visibility: Australian General Insurance Brands: August 2026
A May to August 2026 update on Australian general-insurance visibility across Google AI Overviews and ChatGPT.
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Sunday, Aug 30, 2026
Revolut's Identity in Australian AI Search
Why AI search still treats Australia’s newest neo bank like a holiday card
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Tuesday, Aug 11, 2026
How small changes in search phrases can shift Brand Position in AI Search
Our research examines 135 single modifier observations across 25 Australian insurance brands. We show how a single word can completely rewrite how AI search engines position your brand.
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Sunday, Aug 02, 2026
How to Monitor Brand Performance in the Era of AEO and GEO
Monitor brand performance in AEO and GEO across three metrics: whether AI search mentions you, engages you across the journey, and recommends you over rivals.
Tuesday, Jul 28, 2026
AI Search Ranking Factors for Insurance Brands: The Australian Citation Report (2.4M Citations)
We analysed 2.4M AI search citations across ChatGPT and Google in Australian insurance. See what content format wins and what's dying.
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Wednesday, Jun 17, 2026
SEO Agencies: Stop Selling Rankings. Start Owning Minds
How SEO agencies can move from rankings to AEO and GEO, and build a plan that gets their clients' brands chosen in AI search, not just mentioned.
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Wednesday, Jun 03, 2026
How AI Search Engines Guide You to a Decision
A step-by-step breakdown of the Advisory Narrative, the hidden structure AI search uses to turn a query into a trusted buying journey, and what it means for AEO and GEO.
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Saturday, Apr 25, 2026
Leveraging Intent Clusters to Build Brand Mindshare in AI Search
In the old world of SEO, we optimised for the loudest voice. In 2026, the winner is the most interconnected voice. Learn how intent clusters drive AEO and GEO.
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Wednesday, Mar 18, 2026
The Benefits of Brand Audit for AEO/GEO
The Complexity Gap: Why Traditional SEO Audits Are No Longer Enough
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Saturday, Mar 07, 2026
AEO Quick Tips: How to create a Brand Digital Footprint ( Australian Enterprises )
AEO/GEO is the New Reality for Australian Enterprises: AI Doesn’t Crawl, It Assesses
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Friday, Jan 30, 2026
Treating Content as Data: The Operating Model AI Search Demands
For years, content has been treated as a creative output. Marketing teams produced blogs, landing pages, and whitepapers optimised for tone, messaging, and visual appeal. That approach worked when discovery depended on human navigation through links and pages.
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Friday, Jan 30, 2026
Zero Click Discovery in the age of AEO / GEO : Why Organic Traffic Falling Might Be a Good Sign
For CMOs, an interesting pattern is appearing in their reports. Organic traffic is trending down. Rankings look stable. Spend has not changed. Nothing obvious is broken, yet performance feels harder to explain.
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Tuesday, Jan 27, 2026
Prompt Landscape Monitoring: The New SEO Audit for AI Search
Customers are forming opinions about brands without ever encountering the brand itself. They are not reading landing pages, scanning product descriptions, or navigating comparison tables.
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Tuesday, Jan 27, 2026
The End of Search Results Page: The transition to AI Search
Discovery across the search results page on Google is slowly decreasing. It still exists, but but no longer defines how discovery begins, unfolds, or concludes. For a growing number of customers, the search journey now starts and ends within AI Search like ChatGPT, Perplexity or Google AI Overview.
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Tuesday, Jan 20, 2026
Fixing Websites for AI Search Visibility
Many websites that perform well for users are effectively opaque to AI Search engines. Not because they are poorly built, but because they are built for interaction rather than interpretation.
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Tuesday, Jan 20, 2026
Outdated product content costs AEO GEO optimisation
For a growing number of customers, the first exposure to a product is not a website. It is an AI-generated answer that summarises what the product is, how it works, and whether it is worth considering.
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Monday, Jan 19, 2026
Increasing Brand Mentions on AI Search reduces Customer Acquisition Cost for brands
AI search engines have changed how brand trust is formed. They no longer present choices; they advise customers and deliver conclusions. When an AI search engine selects which brands to mention and cite as credible in a search query, it is actively shaping brand perception in the user’s mind which ultimately drives their purchasing intent.
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Monday, Jan 19, 2026
From SEO to AEO / GEO: Why Website Rankings No Longer Define Brand Visibility
Organic search traffic is declining, even as brand-related product discovery remains steady. This is not a sudden loss of relevance. It is a redistribution of discovery. Customers are still searching, but discovery is increasingly happening inside AI-generated answers rather than on websites.
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Tuesday, Dec 30, 2025
SEO to GEO: The Rise of AI Search Engines And What It Means For Brand Mindshare
Search is undergoing the most significant shift in its history. For years, we typed queries into a box and sifted through links.
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