Blog
Our Latest Blog Posts
on AI Search & AEO
Discover insights, reports, and strategies for navigating AI Overviews,
Generative Engine Optimization, and the future of search.
Monday, Aug 31, 2026
AI Search Visibility: Australian General Insurance Brands: August 2026
A May to August 2026 update on Australian general-insurance visibility across Google AI Overviews and ChatGPT.
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Sunday, Aug 30, 2026
Revolut's Identity in Australian AI Search
Why AI search still treats Australia’s newest neo bank like a holiday card
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Somantra - AEO Tool for Brand Experts.
Tuesday, Aug 11, 2026
How small changes in search phrases can shift Brand Position in AI Search
Our research examines 135 single modifier observations across 25 Australian insurance brands. We show how a single word can completely rewrite how AI search engines position your brand.
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Monday, Aug 10, 2026
Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search
An analysis of JB Hi-Fi's visibility and brand mindshare within the TV segment across AI search platforms.
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Sunday, Aug 02, 2026
How to Monitor Brand Performance in the Era of AEO and GEO
Monitor brand performance in AEO and GEO across three metrics: whether AI search mentions you, engages you across the journey, and recommends you over rivals.
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