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AI Search Engines are rapidly shaping how brands are discovered online. Brand discovery that once used to happen through navigation of  html links in response to a basic keyword based search is now a sophisticated interaction with systems that interpret customer intent, apply reasoning models, and generate precise responses to assist and advise.  Customers no longer scan multiple pages of traditional search results to read, process information to choose brands. Instead they

Search is undergoing the most significant shift in its history. For years, we typed queries into a box and sifted through links. What began as a simple index of links is now becoming a conversational layer that doesn’t just retrieve information but advises, compares and recommends information to the user. This shift fundamentally changes how brands get discovered. In a world where AI systems synthesise answers rather than list websites, the question for brands is no longer “