Blog

Our Latest Blog Posts
on AI Search & AEO

Discover insights, reports, and strategies for navigating AI Overviews,
Generative Engine Optimization, and the future of search.

AI Search Visibility: Australian General Insurance Brands: August 2026 pattern
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Monday, Aug 31, 2026

AI Search Visibility: Australian General Insurance Brands: August 2026

A May to August 2026 update on Australian general-insurance visibility across Google AI Overviews and ChatGPT.

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Revolut's Identity in Australian AI Search pattern
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Sunday, Aug 30, 2026

Revolut's Identity in Australian AI Search

Why AI search still treats Australia’s newest neo bank like a holiday card

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Somantra - AEO Tool for Brand Experts.

How small changes in search phrases can shift Brand Position in AI Search
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Tuesday, Aug 11, 2026

How small changes in search phrases can shift Brand Position in AI Search

Our research examines 135 single modifier observations across 25 Australian insurance brands. We show how a single word can completely rewrite how AI search engines position your brand.

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Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search
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Monday, Aug 10, 2026

Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search

An analysis of JB Hi-Fi's visibility and brand mindshare within the TV segment across AI search platforms.

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How to Monitor Brand Performance in the Era of AEO and GEO
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Sunday, Aug 02, 2026

How to Monitor Brand Performance in the Era of AEO and GEO

Monitor brand performance in AEO and GEO across three metrics: whether AI search mentions you, engages you across the journey, and recommends you over rivals.

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