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Tuesday, Jan 27, 2026
Prompt Landscape Monitoring: The New SEO Audit for AI Search
Customers are forming opinions about brands without ever encountering the brand itself. They are not reading landing pages, scanning product descriptions, or navigating comparison tables.
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Tuesday, Jan 27, 2026
The End of Search Results Page: The transition to AI Search
Discovery across the search results page on Google is slowly decreasing. It still exists, but but no longer defines how discovery begins, unfolds, or concludes. For a growing number of customers, the search journey now starts and ends within AI Search like ChatGPT, Perplexity or Google AI Overview.
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Tuesday, Jan 20, 2026
Fixing Websites for AI Search Visibility
Many websites that perform well for users are effectively opaque to AI Search engines. Not because they are poorly built, but because they are built for interaction rather than interpretation.
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Tuesday, Jan 20, 2026
Outdated product content costs AEO GEO optimisation
For a growing number of customers, the first exposure to a product is not a website. It is an AI-generated answer that summarises what the product is, how it works, and whether it is worth considering.
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Monday, Jan 19, 2026
Increasing Brand Mentions on AI Search reduces Customer Acquisition Cost for brands
AI search engines have changed how brand trust is formed. They no longer present choices; they advise customers and deliver conclusions. When an AI search engine selects which brands to mention and cite as credible in a search query, it is actively shaping brand perception in the user’s mind which ultimately drives their purchasing intent.
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