Brand Consideration

Get your Brand Chosen, not just mentioned.

Most AI visibility tools stop at counting mentions and citations. The Somantra Brand Consideration Score goes further. It measures the probability that a human customer would choose your brand, based on how AI search engines describe and recommend it against the competition.

As ChatGPT and Google AI Overviews compress discovery, evaluation, and recommendation into a single conversational answer, simply appearing in that answer is no longer enough. What matters is whether the answer moves the customer toward you, or toward a competitor named in the same response.

How the Brand Consideration Score Works

The score is built on Somantra’s ICP-first methodology. For every brand, we simulate a minimum of 15,000+ conversational journeys across the Ideal Customer Profiles most relevant to that brand, constructed from clickstream, geo-location, and income datasets.

For every AI response in those journeys, Somantra’s proprietary AI model, trained with human feedback, reads the response the same way a real customer comparing options would, and predicts customer preference among the brands presented.

Every score is calculated at each stage of the conversation journey and benchmarked against every competing brand named in the same AI response. That means you see not just whether you were mentioned, but exactly where in the journey you lose consideration to a competitor, so you can prioritise content and marketing where it changes the outcome.

The Four Consideration Tiers

Every AI response places your brand into one of four consideration categories. Within each tier, a further probability percentage shows your standing in highly contested comparisons.

Tier	What it means
Most likely	The response positions your brand as the leading choice for this customer.
May consider	Your brand is a credible option, but competitors are contending for the recommendation.
Unlikely	Your brand appears, but is framed below competitors for this intent.
Most Unlikely	The response frames your brand well below competitors, so this customer is very unlikely to choose it.

Why It Matters

A mention count is a vanity metric. Brand Consideration is a number the business can act on. It tells you whether AI search is shaping the customer’s choice in your favour, and precisely where it isn’t.

It is built for competitive, high-consideration categories such as financial services, insurance, automotive, property, and high-end consumer goods, where the difference between being mentioned and being recommended is the difference between a lost and a won customer.

Measured Across Every Major AI Search Engine

Brand Consideration is tracked across ChatGPT, Google AI Overviews, Claude, and Perplexity, alongside Somantra’s Brand Mindshare and Brand Engagement metrics.

See your Brand Consideration Score in Somantra’s free brand audit. It covers a minimum of 15,000+ customer conversation paths across five Ideal Customer Profiles tailored to your category.

Frequently Asked Questions

What is the Brand Consideration Score?
It is a metric that measures the probability a human customer would choose your brand based on how AI search engines describe and recommend it against competitors, going beyond simply counting mentions or citations.

How is it different from tracking AI mentions or citations?
Mention and citation tracking tell you whether you appear. Brand Consideration reads how you are framed within the answer and estimates how likely a customer is to choose you over the other brands named in the same response.

How is the score calculated?
Somantra simulates a minimum of 15,000+ conversational journeys per brand across its most relevant Ideal Customer Profiles. A proprietary AI model trained with human feedback reads each AI response and predicts customer preference, benchmarked against every competing brand in that response, at each stage of the journey.

Which AI platforms does it cover?
ChatGPT, Google AI Overviews, Claude, and Perplexity.

How do I get my brand’s Brand Consideration Score?
Request Somantra’s free brand audit, which includes a minimum of 15,000+ conversation paths across five Ideal Customer Profiles tailored to your category.