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Somantra - AEO Tool for Brand Experts.

Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search
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Monday, Aug 10, 2026

Analysing JB Hi-Fi's Mindshare in TV Segment on AI Search

An analysis of JB Hi-Fi's visibility and brand mindshare within the TV segment across AI search platforms.

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How to Monitor Brand Performance in the Era of AEO and GEO
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Sunday, Aug 02, 2026

How to Monitor Brand Performance in the Era of AEO and GEO

Monitor brand performance in AEO and GEO across three metrics: whether AI search mentions you, engages you across the journey, and recommends you over rivals.

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AI Search Ranking Factors for Insurance Brands: The Australian Citation Report (2.4M Citations)
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Tuesday, Jul 28, 2026

AI Search Ranking Factors for Insurance Brands: The Australian Citation Report (2.4M Citations)

We analysed 2.4M AI search citations across ChatGPT and Google in Australian insurance. See what content format wins and what's dying.

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The AI Search Anomaly: How 38 Domains Contaminated Insurance Advice Across AI Search Engines
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Friday, Jul 17, 2026

The AI Search Anomaly: How 38 Domains Contaminated Insurance Advice Across AI Search Engines

A report on how 38 spam domains contaminated insurance advice across AI search engines like ChatGPT and Google.

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AI Search Doesn't Have a Rank. It Has Five Axes.
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Monday, Jul 13, 2026

AI Search Doesn't Have a Rank. It Has Five Axes.

For many queries, ChatGPT now responds with a sorted comparison grid, a superlative for each brand, a shortlist, an offer to personalise and, increasingly an ad in the free tier account.

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