Seo

AEO Isn't Just SEO, It's SEO Raised to Its Highest Standard

Monday, Jun 01, 2026

AEO Isn't Just SEO, It's SEO Raised to Its Highest Standard

The critics say Answer Engine Optimisation is just a rebrand of SEO. Here's why they have it backwards and why AEO is actually the forcing function that makes SEO better.

Aeo Seo Ai search

Fighting Back Against Google Zero: What Publishers Who Survived the Zero Click Era Actually Did

Saturday, May 30, 2026

Fighting Back Against Google Zero: What Publishers Who Survived the Zero Click Era Actually Did

A Somantra Research Report — May 2026. In May 2024, Nilay Patel of The Verge coined the term "Google Zero" and asked if the web should plan for a future with zero Google search traffic.

Aeo Seo Ai search

Saturday, Apr 25, 2026

Leveraging Intent Clusters to Build Brand Mindshare in AI Search

In the old world of SEO, we optimised for the loudest voice. In 2026, the winner is the most interconnected voice. Learn how intent clusters drive AEO and GEO.

Aeo Geo Seo Ai search Intent clusters

The Complexity Gap: Why Traditional SEO Audits Are No Longer Enough

Saturday, Apr 18, 2026

The Complexity Gap: Why Traditional SEO Audits Are No Longer Enough

In the era of traditional organic search, auditing your visibility was relatively simple: You tracked a list of keywords and monitored your rank on page one.

Seo Audit Aeo Ai search