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The critics say Answer Engine Optimisation is just a rebrand of SEO. Here's why they have it backwards and why AEO is actually the forcing function that makes SEO better. Great AEO drive Great SEO To those who dismiss AEO and GEO as "just SEO with a new name." my message is that they are not the same discipline and the difference isn't cosmetic. AEO is the discipline that incentivises SEO's best practices and penalises its worst. The scepticism about AE/GEO from a may trad

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